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Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for a Formula 1 squad – after McLaren were valued at £3.5bn in a change of corporate structure last September.

Wolff, who holds one-third of Mercedes F1, plans to divest a stake approximately five percent.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who both hold a third of the enterprise.

An official representative said: "We will be making no comment on the matter. The management structure of the team stays unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Financial Growth

The deal signifies a substantial rise in worth of the Mercedes team after Ineos bought its stake for £208 million in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the highest-earning sports film to date.

Present Standings

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has won 2 of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

SM
Written by

Suzanne Miller

A digital strategist with over a decade of experience in tech innovation and business transformation across European markets.

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